muehlhausmoers wins Inkometa Award with “ATRIUM”
Berlin, 4. May 2018 – A good start to May: at this year’s Inkometa Award, organised by the School for Communication and Management (SCM), muehlhausmoers was judged a winner in the “Media” category for its employee communications work for TOTAL Deutschland. The jurors praised “Atrium”, the employee magazine from TOTAL Deutschland, for its “Best quality of journalism”.
The “Atrium” employee magazine offers readers wide-ranging insights into fascinating projects, the company’s strategic focus, and the development of the industry. Several employees from various departments are involved in identifying topics and preparing the content. Staff members also have their say in “Atrium”, typically in the form of quotations. Outside experts are frequently consulted to elucidate links between societal and market trends and TOTAL’s activities. A mixture of journalism styles, from features to interviews, commentaries, and infographics, ensures a varied narrative structure. A lengthier lead story in each issue, typically in the form of a feature, explores one current topic in considerable depth.
“With outstanding quality of journalism, a great mix of styles, and exactly the right approach, muehlhausmoers ensures that each issue goes down well with our employees. ‘Atrium’ is an important way for them to find out about new projects, strategic issues, and all number of fascinating topics in our business world.” Carola Backes, Manager of Internal Communications at TOTAL Deutschland.